With a Mission for Nurturing Balance and Enhancing Life Quality

At OPTIHOOK, our commitment extends beyond crafting stylish eyewear accessories. We are driven by a profound mission to leave a positive impact, no matter how small our eco-footprint may be. We aim to contribute significantly to people, nature, and the diverse species that inhabit our planet.

In the contemporary realm of fashion, striking a balance between expressing style and fostering environmental awareness is imperative. OPTIHOOK excels in this balance. Fueled by a passion for design and sustainability, we seamlessly blend fashion and practicality with a strong focus on environmental consciousness, all while enhancing your quality of life. For us, quality of life means empowering you to carry and manage your eyewear effortlessly. It ensures your eyes remain sharp and consistently protected, allowing you to focus and perform whenever needed.


We embrace a holistic perspective in our operations

As a startup company, OPTIHOOK commits to helping catch up with the historic climate footprint. Our journey involves a dedicated effort to reduce CO2 emissions wherever possible. Every day, we strive for improvement, collaborating closely with suppliers who provide quality, sustainable materials for our products. Our commitment to a local production approach minimizes the environmental and energy consumption impact. Additionally, we pay meticulous attention to adequate packaging, effective distribution, and freight energy consumption, aspiring to become not just carbon-neutral but a climate-positive and socially responsible company.


Handcrafted and Assembled while we support social projects

All OPTIHOOK products are meticulously crafted in Denmark daily to meet real-time demands. We focus on reusing returned products and repurposing leftover materials, ensuring a closed-loop production system that optimizes resource utilization. Discover more about our social responsibility approach in production and assembly of Optihook products, where we collaborate with local institutional units and manufacturing workshops supporting impactful social projects. 

Read about our materials here


More stories

Clear Ocean

In response to the environmental challenge, OPTIHOOK has initiated the 'Clear Ocean' project. Our mission is to contribute to balance a healthier ocean life actively, ensuring that the community and nature thrive in harmony

The Story

The story to why, the next time you head out to conquer the day, an Optihook will be your trusty sidekick, ensuring that your eyewear stays with you every step, ready to support you at work, performing your sports, or when going out on an adventure.